Interesting options available - now it's your turn!
On this page I have took the liberty to have some fun with Novartis Pro content options and rough examples how we could be creative with them. This page is to showcase some of the possibilities we have - after all, how can you ask if you don't know about them? Although we have many great options, we also have quite some limitations. With some features we are still waiting for further implementation and development.
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Using teaser cards to promote content
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... or alternatively CTA cards!
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Place one of these alongside the expert article or research data.
Mitä tulee tietää kardiovaskulaaritapahtumien riskin ehkäisystä reumapotilaalla?
Mitä tulee tietää kardiovaskulaaritapahtumien riskin ehkäisystä reumapotilaalla?
Lue lisää kun asiantuntija Matti Meikäläinen kertoo aiheen tärkeimmät nostot.
Test Content card
This is a visual example of how a CTA card could look like on a page. You can define eg. background & border colors, button alignment, text & hover colors. In CTA card you cannot place a picture as a background.
There are also promotional, product, podcast & quote cards available
Some of them are still under development, such as quote cards.
These promotional cards cannot be used without the link arrow.
It is our choice whether we want to create something exciting.
Now I will be trying out the accordion slideshow feature
Charlotta test accordion slideshow
Charlotta test accordion slideshow 2
Your choice, your decision.
Engage your audience through gamification, interactive solutions and putting them in charge of decision making.
Optimizing accessibility and engagement
One of the primal steps of making our site more engaging, is to optimize accessibility. In practice, making content easy to navigate and transitions understandable. There are many factors that affect accessibility.
One aspect of making site more accessible is structuring and categorizing our content. It can be done with some very slight changes, such as reallocating sites. My suggestion to improve the structure is as follows:
| Lääkkeet | Koulutus & tallenteet | Tilaa materiaalia | Ota yhteyttä |
| -Tietoa [TUOTENIMI]sta -Tutkimustietoa -Potilastapaukset -Työkalut/laskurit/simulaattorit | -Webinaaritallenteet ja tilaisuuksien tallenteet -Asiantuntijahaastattelut- ja artikkelit -Ajankohtaista kongresseista | ||
MITÄ UUTTA?
| MITÄ UUTTA?
|
The second step is to make the pages visually pleasant for example with color harmonization, following Z-movement, having a bit of interactivity but avoiding fuss.
This is an example how a product landing page (LÄÄKKEET > [TUOTENIMI]) should look like.
Categorizing 1. product information 2. research data 3. patient cases 4. treatment simulators/calculators etc.
This is an example how Koulutus & tallenteet landing page should look like.
Categorizing 1. event recordings 2. expert articles/interviews 3. congresses
This is an example how the side navigation menu should be structured.
Adding <nolink> menu items to help customers see where they are at the site.